Can matchmaking platforms save us from the fatigue of the app?


Unlike just singles, however, my trubond is also an app (it’s free to sign up). Moss, whose background is in IT management, says the app is mainly designed for people to meet offline. There are no robust SMS features, and the Dating Radius only allows users to search for up to 100 miles. Users are expected to pass a background control before being verified (presented profile data is referred to with a national criminal database), and later takes a personality assessment test to determine prospective matches. The first dates confirmed by the app, he says, happens about the video call.

For years, large appointments have been hooked to the drink of the culture of convenience. Programs were like junk food-fast, easy, but eventually unhealthy when used for long periods, causing problems such as depression, anxiety and body image problems. The next boundary of appointments seems to be a return to the old ways of courtship that requires much more intentionality and investment. “What we build is an experience – the journey to bring you to a second date,” says Moss.

Talking about app is trendy, but it overlooks the root problem, says Brie Temple, which holds the position of ‘Chief Matchmaker’ at Tawkify. She believes that the right problems surrounding appointments are deeper. ‘We now have a whole generation of eligible singles that have been introduced to romantic partners via a screen. Much wasted time, energy and emotion are invested in the process – everything leads to burnout, ”she says. “We’re talking about instant gratification; This is the age of comfort. But you can’t do a partner in your life. By matchmaking, we do things like reminding people how to flirt and have a connection. “

Tawkify is a veteran player in the developing match market. The company, which was launched more than a decade ago, considers itself an antidote to the chaos of dating apps. This is one of the many platforms that some of the risk factors to find love online want to be removed by personalized, one-on-one game. Through the service, singles are assigned an expert (human) matchmaker who does everything on your behalf, from prescribing to date.

Tawkify offers two roads to love. In the first option, the prospects sign up for a lifelong membership ($ 9.99) and their profile is loaded into the database in the hope that it is eventually accompanied by another single. In Option Two, selects “customer packages” – you choose from three, six or 12 games, ranging from $ 4,900 to $ 15,000 – and is accompanied by knowledgeable matchmakers who work with all kinds of detective work. They do background controls and compatibility testing.

When I asked Temple how many people currently benefit from the business signature services, she declined to comment. “I can’t say, but at any given time we have hundreds of active customers.” Although Tawkify claims to have the largest private database of singles outside the dating apps, Temple refused to share the scope of the database, except that it was “in the seven-digit series”.

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