With TikTok’s future hanging in the balance, Xiaohonghshu, better known as RedNote in English, is trying to capitalize on its newfound popularity by partnering with American influencers who can help promote the company and bring more Americans onto its platform . The Chinese lifestyle and travel app, which has more than 300 million mostly monthly active users, rose to the top of US app store charts last week as the TikTok ban loomed.

In a campaign brief obtained by WIRED, Solare Global, a New York City-based marketing agency, called out creators about making sponsored posts for RedNote, with videos of themselves telling their followers about the Chinese app’s sudden rise in the USA. The brief asked creators to describe “how fun and engaging the app is” and “highlight its user-friendly design and international appeal.” It also instructed them to share their own RedNote accounts and encourage their followers to join them on the platform.

Xiaohongshu did not return a request for comment sent to his official WeChat account. Solare Global also did not respond to a request for comment asking how many influencers they have contacted or how much the company expects to pay per post.

The directive, seen by WIRED, required creators to rotate their videos on a 24-hour timeline to ensure they went up by January 17, the same day the Supreme Court would decide whether the TikTok ban would take effect two days later would step It also stipulated that influencers must leave their videos for a minimum of six months.

Founded in 2013, Xiaohongshu has long focused primarily on courting domestic audiences in China, especially young women living in big cities. Like TikTok, it revolves around a central algorithm that recommends users an endless stream of posts based on their interests and behavior. But instead of showing people one video at a time, Xiaohongshu presents photo slideshows, text posts and videos in a grid format.

But perhaps the biggest difference between the two apps is how they handle content moderation. Because it is accessible in China, Xiaohongshu is required to adhere to strict censorship rules dictated by Beijing. (WIRED previously reported that Xiaohongshu was hiring English-speaking moderators to help manage the flood of content posted by Americans.) TikTok, on the other hand, is not available in China. Its parent company, ByteDance, operates a separate video app there called Douyin.

The influx of Americans onto Xiaohongshu has provided a rare opportunity for people in the US and China to connect on a shared social media platform. Some users spent hours asking their new overseas pen pals questions about their respective countries and cultures, ranging from what school lunch is like in Wisconsin to what a typical apartment in Chengdu looks like. It now appears that Xiaohongshu is trying to capitalize on those sentiments to promote itself as a positive, global platform.

“The warmth of normal people being kind and curious about each other is the core sentiment there right now,” the influencer brief said. “And we think that’s a beautiful thing.”